My Writing Process-A Bottle of Wine

My Role

"A man without ethics is a wild beast loosed upon this world."  Albert Camus
If I were to say what character is made of it would be experience, genetics, and ethics. Our society would have no structure without ethics and morals. It would be easy to say that one little broken rule, such as cutting in line or plagiarizing on a research paper, would have no effect on myself, others around me, or society as a whole. However, this is not the case. There is a domino effect on society that leads to a downfall, when one takes what is unwarranted. My one action of cheating could turn into a common action and therefore influence others to take on that same action. If I'm breaking the rules, why can't they? Once all of society is breaking minor rules of ethics, the minor rules will become major rules, and ethics will disappear completely. As the philosopher Albert Camus said, humanity will become uncivilized and a "wild beast" will run rampant. In the big scheme of things, my plagiarizing could cause death as crime and chaos result from a lawless and selfish society. I, therefore refuse to take part in any action that would endanger my character and its role to maintain ethics and morals in society.

Advertisement

Cigarette ads are always interesting to look at. This advertisement for Camel cigarettes uses ethos to appeal to a wide audience. The handsome, healthy, happy go lucky doctor in the top right is adorned in the recognizable white coat and is smoking Camel cigarettes. This easily establishes authority and credibility between the speaker and the audience that smoking is healthy and Camel cigarettes are the medical professional's first choice. The small tagline on the left says that most doctors in every branch of medicine like Camel. It is the speaker's character that is being used as a mode of persuasion. The characters at the bottom only reinforce the ad and help to support targeting the ad's audience. When broken down the ad is a picture of an intelligent looking, middle-aged man smoking a cigarette. With the line “More Doctors Smoke CAMELS than any other cigarette!” the ad is implying that the cigarettes made by Camel are safer than other leading and competing brands. Also, the line “The Doctor’s choice is America’s choice” enforces the audience to feel patriotism for buying Camel brand cigarettes. The four pictures at the bottom reinforce the audience. They are successful, glamorous, happy Americans that chose Camel brand. The photographs act to offer visual evidence of the text in the advertisement. The ad chooses to leave out the doctors’ opinions that would state that smoking is bad for one’s health. One important factor, that I could not find, is the year of the advertisement. The ad is either from the early nineteen hundreds and the science of cigarettes is lacking in progress (most likely) or it is a rendition in a more modern age tip-toeing around the topic of smoking’s harmful effects. Either way, Camel has decided to speak to the audience from an un-objective stance. The ad is addressing two major points. One, Camel cigarettes are safer. Two, Camel is the American way.

About Me

Hello! My name is Brenna. I am from Easley, South Carolina and my major is PRTM (Travel and Toursim). I love outdoor activities, music, traveling, and movies. I hate disrespect, icecream, yellow lights, and losing my keys. I am okay with the rain and long lines. I really want to go to Italy and study art more than anything.